Google is making desktop search results more like mobile with an update that lets users constantly scroll through several pages.
Continuous scrolling is now presenting to desktop search engine result in the United States.
In an e-mail to Online search engine Journal, Google discusses how the SERPs will show approximately 6 pages of URLs before prompting users to click “more results”:
“… we’re bringing continuous scrolling to desktop so you can continue to see more helpful search engine result with fewer clicks. It’s now even simpler to get inspired with more info within your reaches.
Now, when you scroll down you’ll continue to find pertinent outcomes so that you can discover originalities. When you reach the bottom of a search results page, up to six pages of results will be instantly shown till you see a “More outcomes” button if you want to continue even more.”
As Google continues to fill the very first page of search engine result with ads, featured bits, media, ‘individuals also ask’ boxes, and other functions, this upgrade is a win for regular web pages.
Offering searchers the ability to scroll through 6 pages simultaneously increases their possibility of seeing more outcomes prior to striking an obstruction.
We do not anticipate this change to impact reporting. Google kept in mind last year, upon updating mobile search engine result to continuous scrolling, that there’s no difference in Browse Console.
That’s because Search Console tracks SERP positions, not pages, Google describes:
Continuous scroll likewise does not change how position reporting works in Search Console. Positions reporting remains as if pages weren’t automatically filled.
— Google SearchLiaison (@searchliaison) October 14, 2021
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