What Is The Threat Of Focusing On Competitors SEO Strategies?

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Today’s Ask An SEO question originates from Peter, who asks:

“What’s the threat of concentrating on what rivals are doing, as opposed to charting your own path? If all competitors are looking at each other, there’s no differentiators.”

Great question, Peter! And one that comes up a lot.

If a company is concentrating on what its competitors and market leaders are doing, it is not developing a much better user experience and better services for online search engine inquiries.

It goes beyond having no differentiators, but the concept is the exact same: If everyone is equivalent, there can still just be one winner.

That includes position one in SEO, but likewise who a top funnel affiliate promotes based upon it being distinct, which business gets the SMS and email subscriber since it has a better UX, and so on.

However before I explain about your concern, there are two essential things to look for with your competitors.

Always Watch What The Leader Is Doing, And Who Is Imitating Them

When you understand what the leader is doing, and who follows the leader, you can see patterns and patterns as they fall and gain.

This gives you insight into what does and does not work.

By the time you know whether it makes sense for you to attempt something, you have had time to learn by watching others’ errors, while you used the time to produce a better total site.

Make Sure The Pages They’re Evaluating And Altering Are Necessary For SEO

I, and a few of my peers, mark pages on client websites that are not important for SEO.

We test them for other channels, understanding SEO traffic isn’t essential for the particular page. We also understand rivals are taking a look at these pages and will make the exact same changes.

When the modifications are made, the competitors shoot themselves in the foot, and we pull even more ahead.

An excellent example is a company with a large amount of top quality search traffic.

If top quality search is the primary traffic chauffeur to the homepage, and a couple of collections or categories, SEO on that page likely isn’t crucial.

These are the ones where we’re going to test UX and average order worth (AOV). Our tests will not stress over what occurs with SEO, given that the branded traffic will find it anyways.

Our rivals typically do not consider this and damage themselves. Sometimes we have actually done this on function to get ahead of them.

On the other end, if everyone is looking at the leader (and each other), and you’re doing something various, you might remain in the clear to get ahead of the curve.

Non-SEO pros in those companies may be saying, “However they’re doing this, there has to be a factor for it,” and following suit.

That provides you a clear way to do your own thing and stay off their radars.

If this is your situation, use it to your advantage.

Develop a lightning-fast site with clear messaging that states exactly what the page is about.

Now, add in supporting documentation, an easy checkout, trust builders, associated content (if you’re a publisher), and features that other websites are missing out on.

Features might be lifestyle shots, reviews, Frequently asked questions, specs, or even extra copy obstructs that share uses for the product and compatibility info.

When everyone is concentrating on each other, you can utilize this opportunity to do what they’re missing and concentrate on winning.

This scenario also provides you a chance to look up related searches, entities, and complementary subjects.

When you have them, develop related videos for Buy YouTube Subscribers and see if you can discover influencers and content creators to accentuate your content while your rivals are all doing the same thing.

You doing something different becomes more enticing because it is unique in the space.

By focusing on your own course, you set yourself up for success.

And by keeping an eye on what everybody else is doing, you can gain from their errors– particularly if they crash and burn themselves.

When they do, jump in and take control of.

And don’t just think about SEO– look at it from all marketing viewpoints.

I hope this assists.

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